Simplicity meets perception in Everglade.
The fall/winter 2011 Balmain campaign found success with not only a set of beautiful photos, but through this video caught by carefully placed surveillance cameras and creative editing by artist Jo Ratcliffe. The edited additions remind us that when simplicity and movement meet a creative mind, beauty can be found.
For additional work from JoRatcliffe, his portfolio can be found here:
http://www.jocandraw.com/
Thanks again to NOWNESS for the video.










